I am Ria Labrinoudi

and I love shoes!
I have been in love with shoes my whole life.
I believe wearing nice shoes can transform a basic outfit into something special and glamorous.
So after finishing my studies in economics and having worked in the banking sector for 10 years, I decided to go back to school and learn the shoe craftmanship. 

I looked for the best Greek shoemakers and shoe designers. I worked with them to learn the craft, the secrets of the craftmanship as well as the skill of selecting the right materials.

I made by hand many pairs of shoes.
I did all the procedure, from drawing the design to the final product. I modified the shoe lasts, I cut the material, I sewed and did all the finishing of the end product myself. After this great experience, I travelled to Paris, to Milan and to New York and carried out extensive research on craftsmanship and materials.
In 2018, I made the step I always dreamed of
Now I have created my own brand. My team and I, after spending so many hours in the laboratory, after making research and after putting so much effort, we finally made it. We succeeded in making so comfortable handmade shoes, despite the heel height, that fit perfectly on the feet yet are so chic and stylish!
So, I decided to go back to school and learn
the shoe craftsmanship.
In 2021, I followed my heart and decided to change
Following my strong sensitivity to animals' life and to the environment, we, as a firm, have decided to focus on "alternative leather" materials that provide the same degree of comfort and lux and on which we can continue to apply the latest trends in fashion.